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Decoding the natural product demand puzzle

5 December 2023 | By

Data shows there’s growing consumer demand for natural foods, but despite many attempts to clarify what 'natural' means, to consumers and to the industry, there's still much confusion. Applied Futurist Tom Cheesewright explores what consumers are actually looking for when it comes natural and how ingredients like almonds can help…

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New Food Issue 4 2023

23 November 2023 | By

Issue 4 2023 of New Food is out now – download your copy today to get more than 50 pages of insight and analysis of the food and beverage industry.